E-Mail Marketing Essentials For Business

In this high-powered and exciting workshop, you will learn:

– The 5 C’s of email marketing basics
– How to create a content calendar with a complimentary digital version sent to all students
– How to pick the email platform right for your business
– Anatomy of email design
– Subject lines
– Best times and days to send emails
– Why list segmentation is important (case study provided)
– Basic automations
– How to create email graphics using Canva
– How to set up Google analytic tracking links
– A/B Testing Tips

Presenter:
This workshop is presented by Patty Ross. Patty has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non-profits. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

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When: February 15, 2023
Time: 9:00 – 11:00 am
Register Here!
For more information, contact: Griff Lee | 206.553.7320