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Content is currency online and it’s time for you to start cashing in. With this webinar you will discover strategies for creating client attracting content on your website, in email campaigns, on social media and more. We’ll explore what marketing the right way and how to do it effectively will generate leads.

By the end of the session you will know:

  • The #1 question readers are asking that you must answer
  • The 14 most persuasive words in the English language and how to use them
  • Tips and tricks for writing powerful headlines
  • How to get your emails opened and read


Joan Stanford is a trained journalist with more than 20 years of writing and editing experience. She has written about everything from radiation therapy technology to hip hop music. She has also edited a wide array of documents from electronic component reports to urban, erotic novels.

Joan’s career began just after college when she worked as an intern at Video Toaster User magazine (A video what? Yeah, I know, right? Trust me. It’s very well-known in video production and 3D animation circles). In less than two years she worked her way up from intern to managing editor. At the time, the dot-com boom was in full swing. Eager to be a part of it, she earned a technical writing certificate and joined the technological revolution taking place. Joan went on to write technical user manuals and marketing collateral for several startup companies, where she discovered a love for the entrepreneurial world.

A few years later, the dot-com bubble popped and she decided to play it somewhat safe. With her editing pen in hand, she worked comfortably for many years as a technical editor at a market research firm. Alas, listening to that entrepreneurial whisper, Joan launched Jazzy Pen Communications as a part-time freelance editing venture.

Following a layoff (a blessing in disguise), she transitioned Jazzy Pen to a full-time business and now as an independent freelance writer and editor enjoys writing marketing content for small and medium-sized businesses and editing business documents and full-length books for self-publishers. She has a bachelor’s degree in journalism from San Jose State University, a strong desire to help others and unbridled creative energy.

Joan has served on the Board of Directors for the National Association of Women Business Owners, Inland Empire (NAWBO-IE) for multiple years and as the chapter administrator. She won the 2015 NAWBO-IE A.N.I.T.A Award, which is presented to the Member of the Year. When she’s not writing, editing or assisting clients with content marketing, you can find her wrapped up with a good book, shopping for shoes or spending quality time with her husband and two adorable children.


When: June 17, 2021

Time: 12:00 – 1:00 pm

Register Here!

For more information, contact: Robin Houde | 360.754.6320

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