Let’s Talk Business | Create Long-lasting Trusted Relationships with Podcasting
May 6, 2021 @ 12:00 pm - 1:00 pm
John Biethan, President and Producer, Imagine Podcasting Sam De Santo, Creative Director, Imagine Podcasting
With 16+ years of experience producing podcasts, he’s made all the mistakes so you don’t have to. He approaches the podcast projects with a mindset of retaining high-quality standards while keeping it as simple as possible for their clients. John oversees and guides the creative team at Imagine Podcasting to help businesses and individuals successfully enter the podcast media space to express their brand and message, and over time build long-lasting trusted relationships that engage their audience, resulting in the elimination of competition.
John has received three awards in the last 2 years for his work at the Carlsbad, CA Chamber of Commerce. In 2020 he received the “Champion of the Year” award, the highest award given by the Chamber for his volunteer work driving several committees to excellent outcomes.
For the last 14 years, John’s work in podcasting has been focused on bringing “forward” powerful, exceptional women in change so they can be heard.
Originally from Oregon, John at 25 relocated to Orcas Island off the coast of Seattle and for seven years lived there studying metaphysics, world religion, and nutrition. In 1985 he moved to Santa Fe, New Mexico where he first discovered podcasting in 2004 when it was first called “audio blogging.” He produced his first podcast the “OmniArt Salon” in 2005 which is still active today. John now lives in Carlsbad, CA the home of Imagine Podcasting.
Being an Oregon boy where John spent much of his youth outdoors, today he enjoys hikes in the mountains, and long walks on the beach to clear his mind.
We’ll cover a “brief” overview of the history of podcasting and show you how this is not just a “fad” given the growth in the last several years. We’ll dispel the belief that podcasting is complicated and expensive and affirm that you can have a profitable podcast that over time creates long-lasting trusted relationships and gets your brand and message out there like no other media platform can, resulting in eliminating competition. You’ll learn about the Brand Discovery Process that creates a single page foundational document that informs all other processes to create a successful podcast. We’ll show you the most important things you’ll need to know to have a successful podcast, and as a marketing tool how it supports lead generation and your sales funnel. We’ll show you how podcasting is highly interactive, collaborative, and is an ideal way for you to engage and understand your community (audience). Yes, you’ll be building a community of listeners with your podcast. We’ll show you several different options so you can choose the right equipment that fits your budget and level of technical expertise. We’ll talk about how much time is required to create and publish your episodes (do I have time?). Because podcasting is largely about storytelling and building relationships, we’ll give you several examples of ourselves and others who have had success generated from podcasting.
When: May 6, 2021
Time: 12:00 – 1:00 pm
For more information, contact: Robin Houde | 360.754.6320