Request for Proposal: Digital Marketing Agency Services 

The Thurston Economic Development Council and its Center for Business & Innovation, collectively known as Thurston EDC, are seeking proposals from qualified digital marketing agencies to provide comprehensive digital marketing and design services. The selected agency will be responsible for enhancing our online presence, increasing audience and stakeholder engagement, designing digital and print reports, designing and compiling multiple e-newsletters for up to six different programs, and effectively promoting our overall initiatives. 

The Thurston EDC is the leader in fostering economic vitality and growth in Thurston County, Washington. It is the purpose of the EDC to not only grow our economy, but to create a dynamic, sustainable, and inclusive economic ecosystem that supports the values of the people who live and work in Thurston County.  

OBJECTIVES 

 The primary objectives of this engagement include: 

  • Increasing brand awareness and visibility of Thurston EDC and its initiatives. 
  • Driving engagement with target audiences, including local businesses, community stakeholders, and potential investors. 
  • Promoting events, programs, and resources offered by Thurston EDC. 
  • Generating leads and supporting economic development efforts in the region. 

SCOPE OF WORK 

The digital marketing agency will be expected to: 

  • Work collaboratively with the Communications & Marketing Manager to execute a comprehensive social media and digital marketing strategy aligned with Thurston EDC’s goals and target audience. 
  • Create and curate high-quality content (including graphics, videos, and copy) that resonates with our audience. 
  • Provide regular performance reports and insights based on key metrics. 
  • Create and implement paid advertising campaigns and ads to maximize reach and engagement. 
  • Manage the social media platforms, including Facebook, LinkedIn, Instagram, and YouTube. This includes using social listening tactics to engage our audience and general channel maintenance.  
  • Design digital and print versions of various reports and dashboards (graphic design experience required). 
  • Create and distribute multiple program newsletters. 
  • Creating weekly blog posts.  

PROPOSAL SUBMISSION REQUIREMENTS 

Interested agencies and contractors should submit proposals that include: 

  • Overview of the agency, including relevant experience and expertise in managing social media and digital marketing for economic development organizations or similar entities. 
  • A proposed approach and methodology for achieving social media and marketing objectives. 
  • Examples of past successful campaigns and case studies. 
  • Detailed budget proposal, including costs for management, content creation, and any additional services. 
  • Proposed timeline for implementation and ongoing management. 
  • At least three references from previous or current clients. 

EVALUATION CRITERIA 

Proposals will be evaluated based on the following criteria: 

  • Experience and expertise in social media management and digital marketing, particularly for organizations in the economic development sector. 
  • Creativity and innovation in content creation and strategy development. 
  • Proven track record of achieving measurable results. 
  • Ability to meet deadlines and manage projects effectively. 
  • Cost-effectiveness and value offered. 

SUBMISSION DEADLINE 

All proposals must be submitted no later than September 30, 2024. Submissions received after this date will not be eligible for consideration.  

The contract will be awarded by October 31, 2024, with an anticipated service start date of December 1, 2024. The contract will be for a two-year term with an option to renew.  

CONTACT INFORMATION 

For inquiries and submission of proposals, please contact Paige Lee, Communications & Marketing Manager, at [email protected]. 

Thurston EDC reserves the right to reject any or all proposals received. Submission of a proposal indicates acceptance of the terms outlined in this RFP. Thurston EDC may conduct interviews or request additional information from shortlisted agencies.