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10 Startup Challenges You Shouldn't Face Alone — Support for Entrepreneurs Without Revenue

August 26, 2025

10 Startup Challenges You Shouldn't Face Alone — Support for Entrepreneurs Without Revenue


Starting Without Revenue Is the Norm — Not the Exception

If you're like many new entrepreneurs in Thurston County, you've got a vision, maybe even a product or prototype — but little to no income just yet. You're not alone. Most startups don't generate steady revenue in their early months, and some take a year or more to see real financial traction.

That doesn't mean you're failing. It means you're at the beginning of a journey that many successful founders have walked.

If you've been Googling startup business loans with no revenue, this guide is for you. But funding is just one of ten real challenges first-time business owners face — especially when trying to build something from scratch with limited resources.

The good news? You don't have to figure it all out alone. Whether you need help prioritizing your time, finding a support network, or understanding legal basics, Thurston County offers no-cost or low-cost support to help early-stage entrepreneurs like you move forward with clarity and confidence.

Challenge #1: "I Don't Know Where to Start"

Every entrepreneur starts somewhere — but without a roadmap, even the best small business ideas can stall before they begin. If you're feeling paralyzed by all the unknowns (legal paperwork, business plans, licenses, funding, branding, etc.), take a breath. You're not the only one asking, "Where do I even begin?"

Local Solution: STEDI Intake + Startup Readiness Support

Thurston EDC's South Thurston Economic Development Initiative (STEDI) provides a structured intake consultation that helps you organize your ideas, assess your readiness, and build a startup plan tailored to your goals and timeline. You'll walk away with a step-by-step approach — not a generic checklist, but a real strategy based on where you are and where you want to go.

  • Need to form an LLC or sole proprietorship? They'll help you navigate that.
  • Not sure if your business idea is viable yet? You can get expert feedback before spending a dime.

Next Step: Work With a Business Advisor or Learn How to Start My Business

📥 Bonus Resource: Write a Business Plan to organize your startup strategy

Challenge #2: "I Don't Have Any Revenue — Will Anyone Help Me? What about startup business loans with no revenue?"

This is one of the most common concerns among first-time founders: "If I don't have money coming in yet, does that mean no one will take me seriously?" It's a fair question — and it's exactly why so many people are searching for startup business loans with no revenue.

The truth is, not only is this situation normal, there are actually local and national resources built specifically for entrepreneurs without income.

Local Solutions: Microloans, Pitch Prep & Grant Coaching

The Thurston EDC supports founders in the earliest stages — even pre-revenue — through a number of alternative capital programs:

  • Microloans: Small, flexible loans available to new businesses that haven't yet generated revenue. Ideal for buying equipment, covering initial inventory, or funding your first marketing push.
  • Grant Navigation & Coaching: Learn how to find and apply for startup grants, including those targeting women, BIPOC, or rural entrepreneurs. Local coaches will help you prepare your materials and improve your chances.
  • Pitch Practice & Funder Matchmaking: Whether you're presenting to a community grant panel or prepping for a statewide competition, Thurston EDC offers support to help you build confidence and improve your odds.

These programs were built to bridge the gap between having an idea and becoming profitable. In fact, many local entrepreneurs have accessed capital before their first dollar of revenue — because someone believed in their potential, not just their bank balance.

💡 Pro Tip: Understand the difference between grants, loans, and crowdfunding. Grants don't require repayment, but often come with eligibility rules. Microloans offer small capital with reasonable terms. Crowdfunding relies on community support — and can double as early marketing.

Challenge #3: "What If I'm Doing It All Wrong Legally?"

It's completely normal to feel unsure about the legal side of starting a business. Questions about licenses, business structures, taxes, and permits can quickly become overwhelming — especially if you're still in the idea or pre-revenue phase.

The fear of "doing it wrong" holds many people back from taking action. But here's the truth: you don't need to be a legal expert to get started — you just need access to the right local resources.

Local Solutions: Licensing Guidance, Workshops, and Checklists

Thurston EDC and its partners provide free and low-cost legal basics education to help you move forward with confidence. Whether you're wondering if you should form an LLC, register as a sole proprietor, or how to file your business with the state, you'll find step-by-step support:

  • Startup Legal Workshops: Local sessions that cover common questions about licenses, zoning, taxes, and business types — tailored specifically to Washington-based startups.
  • One-on-One Guidance: EDC advisors and partners at SCORE Olympia or the Washington SBDC will walk you through legal forms, government portals, and the difference between federal and state requirements.
  • Downloadable Startup Checklists: Simple guides to ensure you've covered all the foundational steps — from registering your business with the WA Department of Revenue to applying for your city business license.

Many of these resources are especially helpful if you're still seeking startup business loans with no revenue, because funders often want to see that your legal setup is in place before they consider your application.

Get Your Legal Ducks in a Row:

Challenge #4: "Marketing Is Overwhelming — and Expensive"

You've got the idea. Maybe even the product. But now you have to get people to care. That's where many new founders freeze.

Digital marketing can feel like a black hole — SEO, social media ads, websites, email lists. Most entrepreneurs assume marketing is either too complicated or too expensive, especially if they're still looking for startup business loans with no revenue.

But here's the good news: you don't need a full-service agency or a five-figure budget to make your first marketing moves in Thurston County.

Local Solutions: Marketing Bootcamps, Coaching & DIY Tools

Thurston EDC and regional partners offer hands-on marketing support designed for startups with limited budgets:

  • Digital Marketing Bootcamps: Local training sessions that walk you through the essentials — from building your first website to creating a social media calendar.
  • 1:1 Brand Strategy Coaching: Get personalized advice from marketing professionals who understand small business realities.
  • Recorded Workshops & Tip Sheets: Missed a class? No problem. Access free recorded sessions on topics like email marketing, local SEO, and customer outreach.

Many of these services are part of free entrepreneur resources in Washington state, and they're built with early-stage founders in mind — especially those trying to market without revenue.

💡 Need Help Getting Started?
Download our "5 Low-Cost Ways to Promote Your Startup Locally" tip sheet for simple, high-impact ideas you can act on today.

Explore Marketing Help: Attend a Business Knowledge Webinar or Watch an Entrepreneur Video Series

Challenge #5: "I Don't Know What to Prioritize"

Starting a business without a roadmap is like trying to build a house without blueprints — and yet that's exactly where many first-time founders find themselves. When everything feels urgent (branding! bookkeeping! websites!), it's easy to burn out before revenue even arrives.

This challenge is especially pressing for entrepreneurs searching for startup business loans with no revenue — because getting funded, staying focused, and proving traction requires smart prioritization.

Local Solutions: Strategic Advising, Lean Startup Tools, and Clarity Coaching

Thurston EDC and its partners offer structured advising and frameworks to help you make better decisions, faster:

  • EDC Business Advisors: These experienced guides help early-stage entrepreneurs focus on what will move the needle — like finding early customers, validating your offer, and setting realistic financial goals.
  • Lean Startup & MVP Planning: Learn how to test your idea quickly and affordably before investing in full production or branding.
  • Time & Workflow Tools: Discover simple methods for setting weekly goals, tracking impact, and deciding when to say "not yet."

For founders feeling scattered, these programs don't just provide tools — they offer clarity. That clarity is essential if you're bootstrapping or applying for business help for startups without revenue, where every hour and dollar needs to count.

💬 Founder Tip: "Working with a coach helped me stop spinning my wheels. I knew exactly what to focus on each week, and it showed in my confidence — and results." — Local entrepreneur, Lacey, WA

Next Step: Work With a Business Advisor for strategic planning support

Challenge #6: "I Can't Afford Coaching or Mentorship"

Many new entrepreneurs assume that good business advice comes with a high price tag. It's a common misconception, especially among those already navigating financial uncertainty or seeking startup business loans with no revenue.

The reality? Some of the most impactful business mentorship in Thurston County is completely free — and designed specifically for early-stage founders like you.

Local Solutions: Mentorship That Doesn't Cost a Dime

Whether you need help with strategy, marketing, finance, or just moral support, several trusted programs offer no-cost coaching for local entrepreneurs:

  • SCORE Olympia connects you with experienced business professionals who volunteer their time to help you plan, troubleshoot, and grow. They'll meet you where you are — no judgment, just support.
  • The Washington Center for Women in Business provides individualized mentoring with an emphasis on empowering women, BIPOC, and underserved entrepreneurs.
  • Thurston EDC's advisory network pairs local business coaches with founders based on specific goals or challenges. From branding feedback to operational help, you'll get practical advice grounded in real-world experience.

These mentors don't just provide knowledge — they bring perspective. When you're trying to grow a business without revenue, having someone in your corner who's "been there" can be the difference between giving up and leveling up.

💬 Founder Quote: "I didn't think I could afford help, but my SCORE mentor saved me months of stress. I learned how to build a budget, avoid legal issues, and grow my confidence."

Get Connected: Work With a Business Advisor to get matched with a mentor

Challenge #7: "I Don't Have a Network or Startup Community"

Trying to build a business alone is exhausting. When you don't have peers to talk to, mentors to lean on, or fellow founders to share wins and frustrations with, progress can feel incredibly slow. Isolation can be just as much of a threat to success as financial strain — especially for entrepreneurs who are still pre-revenue or looking for startup business loans with no revenue.

But Thurston County has an answer: a growing, inclusive startup community that's built on collaboration, encouragement, and connection.

Local Solutions: Meetups, Peer Groups, and Founders' Events

Here's how you can find your people and plug into the local entrepreneurial ecosystem:

  • EDC Roundtables & Mixers: Monthly gatherings where local entrepreneurs, advisors, and small business champions come together to share ideas, celebrate wins, and offer guidance.
  • Peer Cohorts: Join small, facilitated groups of founders at a similar stage who meet regularly to check in, troubleshoot, and stay accountable.
  • Special Events: From First Pitch Night to Startup Bootcamps, these events bring together creatives, tech builders, product makers, and service founders across all industries.

These are not high-pressure networking events. They're supportive, collaborative environments designed to help you grow — and feel less alone while doing it.

💡 Many founders who start out searching for startup help in Thurston County quickly find that connection is one of the most valuable forms of support they didn't know they needed.

Join the Community: Attend a Business Knowledge Webinar to connect with other entrepreneurs

Challenge #8: "I'm Not Sure My Business Idea Is Even Viable"

It's normal to question whether your idea is good enough. In fact, one of the most common reasons entrepreneurs stall is uncertainty about whether anyone will actually buy what they're offering.

If you're in the early stages and still searching for startup business loans with no revenue, validating your idea is not just helpful — it's critical. The right support can help you avoid investing time or money into a business model that isn't ready for the market.

Local Solutions: Validation Workshops, Customer Discovery & MVP Coaching

Thurston County offers a range of tools and programs to help you test and improve your business idea before launch:

  • Business Model Validation Workshops: These sessions teach you how to define your value proposition, identify your customer, and test assumptions before spending on development.
  • Customer Discovery Coaching: Learn how to gather real-world feedback through surveys, interviews, and user testing. Find out what your customers actually want before building your product or service.
  • Minimum Viable Product (MVP) Planning: Work with advisors to create a lightweight, low-cost version of your idea that you can test, refine, and pitch.

According to the U.S. Chamber of Commerce, more than 40% of small business failures are due to lack of market need. Validation work helps you avoid that trap and positions you more favorably if you're applying for startup funding or loans — even without revenue.

Get Feedback Before You Launch: Work With a Business Advisor for validation support

Challenge #9: "My Finances Are a Mess — Or Nonexistent"

Let's be honest — most first-time founders aren't accountants. If you're like many entrepreneurs exploring startup business loans with no revenue, you've probably asked yourself:

  • How do I budget for a business I haven't launched yet?
  • What's a breakeven point, and why does it matter?
  • Am I supposed to be using QuickBooks already?

Feeling lost in the numbers is common, but it can also be costly. Without financial clarity, it's harder to price your services, track spending, or apply for funding — even microloans or grants.

Local Solutions: Financial Training, Tools, and 1:1 Help

Thurston EDC and its partners make business finance accessible, even for total beginners:

  • Finance for Founders Workshops: These sessions break down essentials like pricing, profit margins, and startup forecasting in language you'll actually understand.
  • QuickBooks and Bookkeeping Basics: Get hands-on help learning the software tools that keep your business organized and compliant.
  • 1:1 Financial Consultations: Work with advisors to build a simple, tailored plan to track costs, project revenue, and understand what funders look for — even before you have actual sales.

These resources are especially helpful for those in the early stage, where funding options for new business owners depend heavily on how clearly you can articulate your numbers and plan.

Start Here: Learn About Finance and Accounting resources

Challenge #10: "I Feel Like I'm Doing This Alone"

Starting a business is hard. Starting one without steady income, a team, or support? That's isolating.

The emotional burden of entrepreneurship — self-doubt, burnout, imposter syndrome — often goes unspoken. But it's one of the biggest reasons new founders give up early, especially those still looking for startup business loans with no revenue or trying to make progress without external validation.

The truth is, you're not supposed to do this alone.

Local Solutions: Resilience Sessions, Mentor Circles, and Founders' Communities

Thurston County has created spaces where you can connect with people who understand what you're going through — not just as a business owner, but as a human being:

  • Founder Resilience & Mindset Workshops: Sessions that focus on the mental and emotional aspects of entrepreneurship, including stress management, confidence building, and goal setting.
  • Mentor & Peer Circles: Small groups of founders, advisors, and local leaders who meet regularly to offer encouragement, accountability, and real-talk.
  • Women in Business and BIPOC Support Cohorts: Inclusive spaces for underrepresented founders to build relationships and navigate unique challenges together.

💬 Founder Quote: "The support circle helped me stay in the game when I felt like giving up. Just knowing I wasn't the only one struggling was a game changer."

This challenge is universal — even among funded startups. What matters most is that you don't isolate yourself. Community is a business asset, not a luxury.

Find Your People: Attend a Business Knowledge Webinar to connect with fellow founders

How to Match Your Challenge with the Right Resource

You've made it through the list — and maybe you saw yourself in more than one of these challenges. That's completely normal.

The reality is, early-stage entrepreneurs wear a lot of hats, and figuring out where to go for help can feel like another full-time job.

To make your next step easier, here's a quick reference to match your specific challenge to a local solution:

Your Challenge Recommended Resource
"I don't know where to start." STEDI Intake Consultation, Startup Planning Session
"I need startup business loans with no revenue." Grant Coaching, Microloan Navigator, Funding Hub
"I'm confused about legal setup." Business Licensing Workshops, WA DOR Portal
"Marketing feels impossible." Digital Bootcamps, Marketing Resource Library
"I don't know what to focus on." Strategic Coaching, Startup Roadmapping
"I can't afford a coach." SCORE Olympia, Women's Business Center, Free Mentorship Sign-Up
"I feel disconnected from other founders." Startup Events, Mixers, Entrepreneur Roundtables
"Is my idea even good?" Validation Workshops, MVP Coaching, Pitch Practice Sign-Up
"My finances are a mess." Finance 101 Sessions, Budget Templates, Finance for Founders Portal
"I feel like I'm doing this alone." Mental Resilience Events, Peer Support Circles, Founders' Groups

Not sure where to begin? Just take the first step — we'll help you with the rest.

Still figuring it out? Ask a Business Question to get personalized guidance.

You May Have Started Alone — But You Don't Have to Stay That Way

Launching a business with little or no revenue isn't a failure — it's the reality for most first-time founders. What matters is how you respond to the early challenges and who you bring into your corner.

From funding through startup business loans with no revenue and mentorship, to marketing help and emotional support, Thurston County is full of people and programs that want to see you succeed. You don't need a polished business plan or perfect pitch to get started. You just need the courage to ask for help — and the willingness to take the next step.

🌱 Explore programs, connect with advisors, or attend your first workshop — whatever your next move is, we're here to support it.

Ready to move forward? Explore the full Thurston EDC startup support hub now

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