The 2026 World Cup is coming — is your business ready to capitalize on it?

Thurston EDC, in partnership with the Thurston County Chamber, Thurston County, Experience Olympia & Beyond, and the Cities of Lacey, Olympia, Tumwater, and Yelm, invites you to attend:

World Cup Business Info Event
Wednesday, March 18, 2026
8:30 AM – 10:30 AM
SPSCC Event Center – Lacey Campus
4220 6th Ave SE, Lacey, WA 98503

This focused, business-centered session will provide critical information to help you legally and strategically maximize revenue during the World Cup — particularly if you are considering hosting viewing parties, fan events, or special promotions.

What You’ll Learn:

• World Cup Fan Zones – What to expect locally and how your business can participate
• FIFA Rules & Regulations – What you can and cannot do when hosting events or promotions
• Marketing & Tourism Opportunities – How to attract visitors and leverage regional campaigns (Experience Olympia & Beyond)
• City Permitting Breakouts – Direct guidance from Lacey, Olympia, Tumwater, and Yelm on event permits and compliance
• Q&A Session – Get your specific questions answered
• World Cup Business Playbook – Take-home resource to guide your planning

Whether you operate a restaurant, bar, retail store, event venue, or hospitality business, this event will help you navigate compliance requirements while maximizing customer engagement and revenue potential.

Space is limited.

Register now: https://form.typeform.com/to/lFnlsVCr

We look forward to helping your business prepare for one of the largest global sporting events in the world.