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What you do is amazing. It’s transformational. And… it’s REALLY hard to explain! How do you describe what you do so you’re attracting new clients, instead of confusing or overwhelming people?

In this class, we will have a frank discussion about the difficulties in explaining what you do and the counter-intuitive leap you’ll need to make in order to speak directly to the deepest desires of your prospective clients.

Come ready to challenge your assumptions and make a big shift in how you’re talking about what you do!

Participants will:

  • Dig into why you feel it’s so important to explain what, and shine a light on when (with the best of intentions) you’re making the conversation about you instead of your prospect
  • Discover the right time to explain what you do, and why this timing is so important
  • Develop a clear, compelling answer to the question “what do you do?”
  • Step back and look at the bigger picture by assessing the 6 essential elements of client generation so you can attract more great clients, without working nights and weekends


Meet the Presenter

Mary Cravets

Mary  Cravetsis  a  Client  Generation  Expert  and  International Speaker, who  helps entrepreneurs  significantly  grow  their  businesses  without  working  nights  and weekends.  Using  her  methods,  the  majority  of  her  clients  quickly  increase  their income by 50% or more.Mary’s clients include the former CFO of Microsoft North America, thought-leaders in the coaching industry and rising stars in a variety of other professions, including doctors, lawyers, consultants, CPA’s and graphic designers. Mary is also an avid roller coasterenthusiast, obsessed with otters, and a member of her local NAACP branch.


WHEN: February 4, 2021

TIME: 12:00 – 1:00 pm


FOR MORE INFORMATION, CONTACT: Robin Houde | 360.754.6320

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