What is Copy? Copy focuses primarily on content written for advertising. This can include printed materials, blog posts, emails, and social media posts. Copy is immensely important for business because it is EVERYWHERE in marketing. In this webinar you will learn: Tips on how to write copy effectively and succinctly for business. How to use your [...]

In these crazy times, many businesses are relying on their websites and on ecommerce more than ever. This is a virtual class for business owners, to talk through the details of how to prepare to build a new site or to upgrade your site.  We’ll talk about what to look for in a web designer, [...]

Could you use a boost to keep your business going and growing? This webinar is designed to give business owners hope and options to survive and thrive in challenging and normal times. Topics include: Cashflow management, forecasting, breakeven, and contribution margin Funding & Capital Infusion including what you can do to prepare for a loan [...]

Are you looking to start up a business but have no experience running one? Do you have an idea you are excited about and want insight into how to get started? Join Washington SBDC Certified Business Advisor, Mia Johnstone, to hear about the basics of starting a business. Topics that will be covered: Identify reasons [...]

Black-Owned Business Excellence is a collaboration of more than a dozen organizations coming together to support, promote, educate and elevate businesses that are owned by historically underserved business owners. We have organized a collective calendar of events focused on the advancement of BIPOC businesses. This quarterly event will focus on Upgrading your business entity. Nicole Damaris Green, Chief Marketing [...]

Having trouble narrowing down your market to a particular niche?  In this webinar, we’ll provide tools that you can use to clarify your avatar client/niche, and we’ll discuss what you need to know about them, and how to gather this intel.  All of this information will help you to clarify who exactly you are marketing [...]

The Washington State Small Business Flex Fund is a new loan program for the smallest Washington businesses and nonprofits affected by COVID-19. To be eligible to apply, small businesses and nonprofits must employ 50 or fewer full-time equivalent (FTE) employees, have annual revenues of less than $3 million per year, and experience a direct economic [...]

Most every business needs a website. But having a website that engages with visitors is key to helping you build your prospect base. In this webinar, you will learn: what is needed for easy navigation. techniques that will get your website to perform better. how to integrate video and testimonials to showcase your brand. how [...]

Small business owners continue to navigate many challenges. Now more than ever, it is important to maximize your business’s pricing strategies to drive profit and help ensure sustainability. From gross margin per item (al a carte strategy) and quantity/size combinations (component pricing strategy) to the applicability in both product- and service-based businesses, every business owner [...]

We all want our online advertising to be effective, and landing pages can help us convert prospects into buyers.  But what exactly is a landing page?  And what are the key elements that should be on a landing page in order for it to be a high-converting landing page? In this webinar, we’ll talk through [...]